Tuesday, December 22, 2009

SWOT Analysis

SWOT Analysis
What is it?
You can use a SWOT analysis to identify and analyze the Strengths and Weaknesses of your organization, as well as the Opportunities and Threats revealed by the information you have gathered on the external environment.

Who uses it?
The team members, the managers.

Why use it?
To develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats.

When to use it?
While developing a strategic plan or planning a solution to a problem, after you have analyzed the external environment (for example, the culture, economy, health, sources of funding, demographics, etc.)

How to use it:
Internal Analysis:
Examine the capabilities of your organization. This can be done by analyzing your organization's strengths and weaknesses.

External Analysis: Look at the main points in the environmental analysis, and identify those points that pose opportunities for your organization, and those that pose threats or obstacles to performance.
If you need additional information, you can find out what your users think by using a user survey or a tally sheet.Decide whether the answers or the data collected reveal external opportunities or threats.

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